Universal Analytics to GA4 Tag Migration: Tips for Agencies
A quick guide for analytics agencies to do Google Analytics migration accurately. Checkout Tagmate app to ensure error free UA to GA4 migration for your clients
Measurement ID represents a data stream. It is a unique id that permits GA4 to collect data from a website after being inserted into the tracking code on your w
How To Change gtm.js File Name In GTM Server-Side Tracking
This step by step guide will help you in understanding the technicalities of gtm.js file and how to change it in Google Tag Manager Server Side Tracking.
This article provides a comprehensive overview of cookie compliance, including what cookies are, why they're used, and how to comply with the latest laws.
All-In-One Guide To Privacy Compliant Tag Management
Navigate privacy-compliant tag management with our all-in-one guide. Explore principles, strategies, and case studies to master privacy-centric strategies
Beginner's Guide to Google Ads conversion tracking
In this guide, you will learn about Google Ads Conversion Tracking, why you should track conversions, types of conversion actions, and its limitations.
Explore server-side vs client-side tagging: their basics, technical aspects, and safety comparison. Learn which method is best for your business's data needs
Understanding Server-Side Tagging: A Comprehensive Guide For Experts
Discover the benefits and purpose of server-side tagging for marketers, and learn how this technique can improve user experience while maintaining data privacy