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Conversion Tracking
How to setup Facebook pixel for tracking?
Conversion Tracking
How to setup Facebook pixel for tracking?
By
4 min read
March 30, 2023
Out of the total websites in the world, more than 40% are built using WordPress. That’s a huge number for any CMS platform and hence, there is a great chance that your website is built using WordPress. Also, you probably use the WordPress Contact Form 7 plugin for your website's contact us form.
So tracking of WordPress contact form 7 is extremely important.
We will show two ways to track WordPress contact form 7
Traditional Google tag manager way that would take a lot of time.
Social media platforms like Meta (formerly Facebook) provide website owners with unparalleled ad targeting precision across the internet. Given the fact that 77% of internet users are active on at least one of the Meta platforms, it is by far, the most important marketing avenue for most businesses.
It orchestrates website visitor tracking and ad targeting with the help of pixels, small pieces of code that drop cookies in visitors’ browsers. But setting up Facebook pixel aka the Meta pixel is fairly complicated and it often requires the help of third parties.
In this article, I will walk you through the step-by-step process of setting up a Facebook marketing pixel with plenty of screenshots to make it easy for you.
Also, I will help learn to add an event using Facebook’s in-built event setup tool.
Let's begin:
What is Facebook Pixel and Why it is used?
It is a JavaScript code that enables you to track visitor actions, behavior, and activity on your website. This JavaScript code needs to be installed on your website.
Custom events: Actions that you defined and that you report by calling a pixel.
Custom Conversions: Actions that are tracked automatically by parsing the website’s referrer URL
Step-by-step instructions to setup Facebook pixel
The drawback of using Facebook’s other tools is you will get confused by their user interface. Most of the users do not know event from where to start exploring if they need to use Facebook ads or let's say track.
Step A: Open your Facebook Event Manager.
Method 1: Go via your Facebook account
Step 1: Open your Facebook account
Step 2: Open to ‘Ads Manager’
On your feed page it is on left side.
Step 3: Go to Event Manager
Click on Hamburger navigation icon > Event Manager
Open your page from the drop-down list as the first item in left navigation.
Step 2: Open Event Manager
Click on the Hamburger icon (all tools) > Click on Event Manager
Step B: Connect to the data source
Go to ‘Connect data sources’
Select the ‘Web’ check box and click on ‘Connect’
Step C: Create Pixel
After selecting the web data source
Provide the Name of your pixel and click on create Pixel
Enter the Website and click on the check
Method 1: If you wish to partner integration then Click on the check box of ‘Integrate with google tag manager’ and click on next
Click on Finish
Check the Pixel in the settings
Method 2: Without partner integration
If you don’t want to use Partner integration then uncheck the box and click on next
Choose how to connect your website
Select ‘Meta pixel only’ if you wish to go with browser tracking.
Step D: Install Code
Method: Manually
Copy code
Paste the code above the </head> tag on your website. Open your website code (take the help of a developer) and paste the code just above the </head> tag. If you are using a WordPress website then open your WordPress admin > Appearance > Theme file editor > Open the file called header.php OR file which has <head></head> element in the code.
Step E: Set Automatic advanced matching
Step F: Set up an Event for Facebook pixel id
Add Event - using the event set up tool OR you can skip this step by clicking on ‘Continue’
Step G: Verify domain
Check Verified domain
Bonus: Add an event from the event tool!
Go to ‘data sources’ > choose data source > Click on Add events
Set up events from the ‘Add Events’ →
Open event Setup tool
Enter the website and click on Open website
On the event set up tool > Click on the track button OR track a URL
Click on highlighted area of the element you want to track (Track button)
Select an event
Configure the event and click on ‘Configure’
Finish the setup
Perform the event on the website
Check the event after some time at the event table
Wrap Up
I hope that you will be able to set up Facebook marketing pixels without any external help after reading this article. However, implementing it on some websites can be challenging and I recommend using Tagmate as it allows you to set up Facebook pixel without putting in much effort or time.
Meta rolled out Facebook Conversions API (FCAPI) to bypass the repercussions of iOS14.5 and Intelligent Tracking Prevention (ITP) which leverages server-side tagging. However, implementing Facebook Conversions API (server-side tagging) is a complicated process as it requires extensive programming skills and technical know-how. Soon third-party cookies will be permanently phased out and FCAPI will become a must for every website owner.
Worried? Don’t be. Try Tagmate for free and leverage its no code, quick, and automated server-side tagging capabilities to maximize your Facebook Ad Spend ROI.
Frequently Asked Questions
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