Tagmate is a SaaS product to set up most of your web tracking requirements of Google Analytics (GA3/ GA4) by automating the Google Tag Manager (GTM) implementation process in a few clicks. There are 40+ predefined industry templates like ecommerce add to cart, page scroll tracking, lead form submission tracking, page load time tracking and more. If you have an existing UA/ GA3 setup and want to migrate your tags to the new GA4, Tagmate functions seamlessly and with 100% accuracy.

Our team has built Tagmate from the ground up as we were trying to make the lives of our internal web analytics and development teams easier. We are open to critical feedback and we will strive to improve the time value of Tagmate in your daily operations.

For setting up event tags and marketing pixels using GTM for your GA account, you will need to connect your GTM and GA accounts with the Tagmate web app. You can opt to implement UA tags or new GA4 tags or even migrate from UA to GA4 with ease. Tagmate has a repository of predefined templates relevant to your tracking needs which you can push to GTM in existing or new containers or share code snippets with your developers.

One last step, Tagmate does not publish your GTM container directly; so you can review the configurations once in GTM before going live with data tracking. If you face any issues/ bugs during the process, click the Support tab within Tagmate product or email us at hello@tagmate.app and we will turn around at the earliest.

With Tagmate's Chrome Extension, we are enabling our customers to track any user interaction on their websites by mouse click on the page elements and save it as Google Analytics (GA3 and GA4) events tags. This is as fast as tagging can happen without writing a single piece of code with high accuracy.

User interactions can be in the form of click events, pageviews, element visibility, form and video tracking, etc. While the Tagmate main app helps in tracking standard and recommended events using pre-built templates , this Chrome extension opens up all custom tracking opportunities irrespective of your web technologies/frameworks and CMS platforms.

So, why wait - add the extension to Chrome and speed up your development sprints and achieve your tagging milestones!

‍

A very good question. Generally, a product/ web analyst first identifies the website elements and events they need to track in GA. H/she creates and documents the events schema to ensure high analytics data quality before sharing with the developer in Excel/ Sheets. The developer now goes through the tracking setup process of writing datalayer codes, creating variables, tags, triggers and QA in GTM and GA.

After a decade of GA implementations, we have figured out there are scores of such event tracking needs that can be fairly automated on top of GTM right from standard codes to tags and triggers creation with 100% accuracy. An analyst can install these predefined tracking templates on their own with zero or limited developer dependency and save hours of effort and money. They don’t even need to login to GTM. In short, Tagmate is automation of your GTM setup, but not an alternative.

‍

a) You need to have edit/publish access to your GTM container which Tagmate will authorize and connect for all implementation or migration activities.

b) You need to have a basic understanding of how GTM works and publish containers for active data collection.

c) Additionally, for UA to GA4 migration, if you need to list UA custom dimensions in Tagmate, you will also need to have edit access to your GA property.

‍

Relax, your customer data is safe. Tagmate does not do event logging when the GTM container is published. The only data that gets stored in Tagmate servers are the templates and user defined parameters, if any that you have activated and pushed to GTM. This is to ensure there is no duplication of same event tracking templates and to maintain high analytics data quality. We comply with all policy guidelines listed here.

Once you have deactivated your Tagmate account, we will delete all the projects and configurations except your user profile details. The latter is only to re-engage you with our boring or quirky blogs and newsletters, obviously with your consent.

‍